Available under Other Brands

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. (Wikipedia)

Video covering the same topic.

The solution we have made and offer as That Green Thing is also available under other brands. Here we discuss our motives and differences.

One software

Regardless of the brand, it is the same software, running the exactly same code. Vendors can choose whether they want to offer all features, or just a subset. But, this is where the differences end.

We also manage the servers the software runs on, databases, backups, etc. The only difference may be the geographic location of the servers.

Why white label

Music industry differs greatly from one country to the next, and local knowledge is often crucial. We know a lot about how things actually work in the US, UK, Canada and many EU countries. However, even here, our access to music companies is limited. Music industry is still very personal. And in many countries, we simply do not have sufficient access to publishers. There are language barriers, different time zones, etc.

We opted to offer That Green Thing as white label because we know that we can offer more with our partners, that we could on our own.